When a 200 pound pet pig named Squiggles greets you at the front door, you know you’re at the MAD house.
I patted the pig on the head and laughed as she squealed a charming little hello.
My human friends Leelee and The Wolf stood just behind her, and I gave them both big hugs. I like these two humans a lot, and I was thankful that they were helping Rick and me out in such big way that day.
Leelee and The Wolf are the brains behind the Martinborough Art Department, or MAD for short. Walking into their charming colonial cottage is a little like walking into Peewee’s Playhouse. It’s a fun-filled place full of love and a little bit of madness in the best possible way.
Just outside their door is a pile of heart-shaped stones that Leelee has collected over the course of years, the walkway up to house is set with flower patterns, and the word ‘Love’ is the last thing your foot touches as you step up onto a front porch recently re-built by The Wolf himself.
These are people who instinctively follow Thoreau’s advice to ‘live deep and suck out all the marrow of life.’ And I like to surround myself with people like that.
I was there that day because they had generously offered to help us with our olive oil labels.
Overwhelmed
I confess that when I was first faced with the idea of making our own olive oil labels, I felt a bit overwhelmed. I didn’t know what the legal requirements were, what the nutritional information was, who could help me implement the design, or where in the area we could print them.
So I did what I always do. I started asking around.
It turns out my friends at MAD had already designed labels for their own award-winning olive oil, researched the labeling requirements, and were already selling it in local shops. So when they said, “We’ll help you,” I was overwhelmed again – this time with gratitude.
Starting out
For a long time Rick and I weren’t really sure what we’d call our olive oil, if we ever sold it. However, since starting the blog, people have sent messages via the blog email address, Facebook fan page, and Twitter account that they’d like to buy our oil. So of course it makes sense to call it ‘Moon over Martinborough’ olive oil.
The first step in making labels was to jot down what we wanted. Rick was away with Uncle Oscar at the time, so I looked out on the olive grove as the last of the light faded on the far hills, then I sat down in the empty house and scribbled things on a piece of paper.
It ain’t pretty, but here are my scribbles.
Inside the MAD house
As we stepped in from the front porch, Squiggles followed us. We passed an almost life-sized papier mache and canvas sculpture of the Virgin Mary, a row of pastel colored handmade glasses catching sunlight in the window, and several of Leelee and The Wolf’s playful paintings.
As Squiggles settled down on her blanket next to the couch, we opened a bottle of local Pinot Gris, chatted a bit, and then settled down ourselves, in front of the computer. Outside in the paddock the three pet sheep were bleating and playing. We talked about colors I liked and the kind of feeling I was hoping to capture in the label.
What would we end up with? What would it look like?
The Wolf drove Photoshop like a true professional, transforming my scratchy scribbles and the image in my head into something beautiful on the screen. Meanwhile Leelee helped me dream up more words for the label.
We went from a light blue label to something that was even more lush and gorgeous, and it also met the legal labeling requirements. I loved it. See the final image below.
When we were done, they gave me advice on where and how to get the labels printed, and then Leelee made us a delicious meal of steak, chips and salad.
We finished off the Pinot Gris and laughed as Squiggles backed her big bum into the large potted tree in the centre of the room, almost knocking it over.
I left that evening with the label on a USB stick, happy as a clam. Yet again, I had experienced another great act of kindness from the locals.
What do you think of the labels?
P.S. If you’d like Martinborough Art Department to help you with your labels, I’m sure they wouldn’t mind hearing from you at www.mad.org.nz.
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Looks good – when will you be on sale. And do you have a distributor?
Distributor? That’s me! We’re a very small operation.
Have a look at our Olive oil page for info on overseas orders.
Simple. Whimsical. Perfect!
Congratulations.
Hey guys,
Congratulations ! I’ll order some when I’ll open my restaurant ;-)
Cheers !
Thanks Julien! With your cooking, I’m sure you could work miracles with olive oil. By the way, the agapanthus you planted for us are doing well and will soon be taking over the world. Seriously, thanks for all your help.
Reader’s note: Julien makes an appearance as ‘the Belgian’ in the post ‘Home for wayward agapanthus‘.
Great colour choice for the label, the light blue just didn’t seem quite right for the olives or the moon. (Hope that makes some sense!)
I look forward to seeing it around the place, good luck.
That makes TOTAL sense. Thanks.
You are my idol.
Does that make me a Rock Star Olive Farmer? :-)
Only if you know how to farm olives with long hair in studded leather pants whilst screeching at the top of your lungs “Bohemian Rhapsody” or some other such appropriate rock anthem… Am I warm?? Hehe.
it’s lovely! and really fits well! i would love to be able to try some. :)
Tres sophisticated and very eye catching. Liking it ALOT.
Sitting in the Leadville, Colorado, USA library checking emails, thinking about the oil. Happy to take on distribution in the USA; will check with restaurants here and in Iowa City in preparation for discussions when I arrive NZ Jan. 3, 2010! XXXX
Hi Jared,
I love the label design. I would like to order a few bottles. Is it possible to ship to the US?
Take care and all the best,
Ben
Hi Ben. Thanks so much. You can order online from the Martinborough Wine Centre. Check out our Olive oil page for info.
Nice elegant design. Bravo!
Beautiful. The darker label connotes moonlight much better! I want some too.
It’s a beautiful design with it’s elegant font and the wonderfully subtle shading in the deep and mysterious blue. I can almost “see” and sense the olive grove in the moonlight. All in all, it’s quite perfect. Plus… the nice plug for your blog on the reverse! Now for a taste. But where to get it?
Hi April – Since you’re lucky enough to live in the Wairarapa, next time you’re in Martinborough you can stop by the Wine Centre and grab yourself a bottle. Thanks!
Beautiful blue. Perfect font and design. Let me know if you want to sell it in Chicago. There’s an olive oil store in Andersonville now.
I just found your blog when looking for info on making olive oil. I have really enjoyed reading your posts ! I am an expat American (and now Aussie too and married a Kiwi…I loved reading about your adventures. And I love the label–really gorgeous ! Good luck !
Thanks so much Kim. It always makes me happy to hear that people have enjoyed the read. Best of luck to you too.